AI-assisted HFSS compliance

Check if your food marketing asset is HFSS compliant before it goes live.

Upload images and videos, select the marketing channels, and get instant channel-specific HFSS risk checks across paid social, retail media, TV, VOD, display, CRM, in-store and more.

No account needed for one check Channel-specific reports Audit trail & approvals
Sample report
HIGH RISK
Paid social
High
Retail media
High
Email / CRM
Medium
TV pre-9pm
High
Organic
Low
OOH
Medium
Evidence: identifiable HFSS product, “2 for £3” price promotion, child-appeal palette detected. AI-assisted review only.

How it works

Three steps from upload to a channel-by-channel HFSS risk report.

1
Upload
Drop in a JPG, PNG, PDF or up-to-60-second MP4.
2
Pick channels
Tell us where it’s running — paid, owned, broadcast, in-store.
3
Get the report
Channel-by-channel HFSS risk, evidence, and recommended fixes.

Channels covered

Each channel is scored against its specific HFSS rules — pre-watershed TV, paid online, retail media, in-store, OOH and more.

Paid social
Display ads
Retail media
Search & marketplace
Email / CRM
TV & VOD
In-store screen & POS
Out of home

Who it’s for

Food & drink brands

Pre-flight every creative before it hits paid media or trade.

Retailers

Screen own-brand and supplier assets for retail-media compliance.

Agencies & creators

Catch HFSS risk in concept stage and protect campaign timelines.

Compliance & legal teams

Standardise review with an audit trail and assigned approvals.

What it checks

Asset content

Detected products, brands, on-pack text, claims and pack-shots.

Promotional mechanics

Multi-buys, price drops, meal deals and limited-time offers.

Child appeal

Cartoon characters, playful typography and colour cues.

Broadcast scheduling

Pre vs post-9pm watershed implications for TV and VOD.

Retail media placement

Identifiable HFSS product flags for retailer ad inventory.

In-store rules

Aisle-end, entrance and checkout placement risk for POS.

Pricing

Start with a free trial — no card required.

Free trial
Free

5 checks. No credit card.

Start free
Starter
£249/mo

100 checks per month. 3 seats.

Start free
Professional
£749/mo

500 checks per month. 10 seats. Approvals.

Start free
Enterprise
Custom

Unlimited checks, SSO, audit export.

Talk to us

Try it on one of your assets — no account.

See a real channel-by-channel HFSS report in under a minute.

Check an asset

HFSS Preflight provides AI-assisted compliance support and does not constitute legal advice. Always review flagged assets with your legal or compliance team before publication.